In nature-based hospitality, sustainability is not only limited to operations and architecture. Increasingly, it is expressed through the smallest guest touchpoints such as the objects visitors hold, use, and take home. GCSTIMES wooden key cards and interactive postcards are designed with this philosophy in mind: to transform everyday hospitality items into meaningful, nature-inspired experiences.

A Consistent Nature Narrative

The journey begins at check-in. Guests receive our birch wooden key card illustrated with vibrant cartoon insects from stag beetles and lanternflies to dragonflies, cicadas, and swallowtail butterflies. These characters are not randomly selected; they represent the intricate, often overlooked ecosystems that sustain forests and natural landscapes.

From Functional Object to Interactive Experience

The story continues in the kids’ club with a complementary product: detachable wooden postcards featuring the same insect characters. Unlike traditional flat postcards, these designs are interactive. Each character can be removed, repositioned, and slotted back into place, allowing children to build their own miniature forest scenes.

This hands-on element serves multiple purposes:

Encouraging creativity and fine motor skills

Introducing biopersity in an engaging, age-appropriate way

Creating a memorable, educational souvenir

By connecting the check-in and the kids’ activity product through a shared visual language, the experience becomes cohesive. Families encounter a unified ecosystem narrative throughout their stay from arrival to playtime.

Designing for Nature-Based Hospitality

Nature-based stays emphasize immersion, environmental responsibility, and emotional connection toplace. Our wooden product line supports this positioning by:

Using natural materials that align with sustainability values

Highlighting small but ecologically significant species

Encouraging interaction rather than passive consumption

Transforming souvenirs into storytelling tools

Rather than presenting nature as a distant backdrop, these products bring biopersity into everyday guest moments.

In nature-based hospitality, meaningful design lives in the details. By reimagining key cards and postcards as tactile, playful ambassadors of biopersity, GCSTIMES creates objects that reinforce values, spark curiosity, and deepen the guest’s connection to the natural world.