GCSTIMES has rolled out its innovative Creative Key Cards solution in Zhuhai, partnering with 25 local star-rated hotels. Centered on the concept of “turning key cards into travel mementos,” traditional hotel key cards are reimagined as multifunctional cultural products—doubling as fridge magnets, lanyards, and more. Dedicated display and sales areas have also been set up in hotels, supporting the industry’s transformation from functional service to immersive cultural consumption experiences.

Creative Design Enhances the Value of the Hotel Stay

GCSTIMES transforms the standard key card into a dual-purpose item—both practical and collectible. Localized designs such as “Zhuhai Monopoly” and “Sun and Moon Shell: Past Meets Present” incorporate glow-in-the-dark features and interactive AR technology, enhancing user engagement while serving as miniature ambassadors of Zhuhai’s cultural identity.

In addition, GCSTIMES offers fully customizable formats—designing key cards in the form of scarves, bracelets, brooches, and more—to align with hotel branding and forge emotional bonds that allow guests to “bring home their travel memories”.

Building a Cultural Ecosystem and Unlocking New Revenue Streams

The 25 participating hotels span key commercial areas and tourist zones in Zhuhai, including luxury business hotels and themed resorts. By setting up dedicated “Creative Key card Display Zones” in hotel lobbies, the initiative not only elevates guest experience but also introduces a new secondary revenue channel for hotels.

Empowering Hotel Service Upgrades

As cultural tourism evolves, hotels are transitioning from being mere accommodation spaces to platforms for cultural immersion. The GCSTIMES creative key card offers three core benefits:

Stronger Brand Identity: Custom-designed key cards serve as mobile brand ambassadors, organically shared on guests’ social media.

Enhanced Service Value: Cultural products act as value-added services or retail items, helping hotels persify beyond room sales.

Local Cultural Integration: Designs rooted in local heritage—such as Zhuhai’s coastal scenery—position hotels as “micro-portals” to the city’s cultural landscape.

GCSTIMES is actively expanding its creative key card initiative across the Greater Bay Area and beyond. A strategic partnership with DOSSEN is already underway, with Guangzhou as the first launch city.

This collaboration pioneers a new business model that combines “hotel supplies + cultural creativity”, offering replicable success for hotels looking to enhance guest experience and persify revenue. It also marks a meaningful step toward the creative and refined evolution of the hospitality and cultural tourism industries.